ABOUT THE PROJECT:

 

50 AND 50 IS A CURATED PROJECT WHICH ATTEMPTS TO CONSTRUCT A HANDSOME NEW WAY OF LOOKING AT OUR COUNTRY. FIFTY DESIGNERS, ONE PER STATE, HAVE ILLUSTRATED THEIR STATE MOTTO, CREATING SOMETHING STEEPED IN HISTORY BUT COMPLETELY MODERN AND UNIQUE: A KIND OF DESIGNER'S ATLAS.

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Friday
Feb042011

NORTH CAROLINA / MATT STEVENS

TO BE, RATHER THAN TO SEEM

From Matt: "It's about dismantling all the things we put on that keep us from being who we truly are. The best trait of North Carolina's people is the genuine quality they possess."

 

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Reader Comments (4)

Great job Matt! I've been fond of your work and I always smile when I see you and other brilliant designers, illustrators & art directors making NC shine. Growing up in NC taught me a lot about humility, kindness & generosity. Southern hospitality isn't a stereotype, it's a way of life!

February 4, 2011 | Unregistered CommenterWesley Schauble

It's about pretending not to be pretentious

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